Afrojack – As your friend (Projection Mapped Throne)

Project done working with Sober Industries

Sober Industries throne for the first official Afrojack Video clip. We were contacted by the Ducth studio ‘Opslaan Als’ to design a throne for the first official Afrojack video clip. We designed a throne in the characteristic Sober Industries formel language. During the clip shoot we projection mapped the throne. Watch the clip and our behind the scene video.

My role in this project:

  • Part of the creative concept development team
  • One of two Art directors on the physical appearance
  • Pre-fabrication and construction on location
  • Overall production