Formula One race car mock-up concept

In an effort to get involved in the official after parties for the Formula One sponsors we teamed up with the management of Dutch DJ Sander Kleinenberg. The plan was to create a team of people and pitch for the opportunity to host a year round official after parties after the races. Sober Industries created a life size race car mock-up. In the concept we pitched the sculpture would run on robotic arms which allowed it to change appearance. As the piece was designed as DJ-booth we wanted to have the opportunity to change the appearance every time a new act would come on stage.

Because there was no budget and almost no time due to other projects we just created this mock-up to accompany as visual teaser of our concept. Unfortunately due to lobbies from bigger players in the market we never stood a real chance. But nevertheless we learned a lot in the process and made a lot of new friends.

My role in this project:

  • Part of the creative concept development team
  • One of two Art directors on the physical appearance
  • Overall production