Stage design, build and hosting for Solar Weekend Festival 2012

Project done working with Sober Industries

After a successful first two years at the festival Solar Festival invited Sober Industries to come back even bigger for 2012. So for This years Solar Weekend Festival we went all out! We had the chance to be part of the festivals characteristic center piece. Meaning the stakes were high. The challenge we laid out for ourselves was to create our own festival within the festival. We developed an all-encompassing concept. Including Stage design and build, musical line-up, smaller creative projects, video mapped VJ-show and the total production of the project.

After last years clean pyramid design, we wanted to get more of the Solar Weekend Festival feel into this years project. Therefore we used more waste materials. In the weeks before the festival we designed and worked out several artworks which had to be the center pieces of the design. These pieces were developed from plywood in our geometric style. For the rest we took a lot of scrap materials to the site and worked our magic.

Inside the structure we created several small spaces in which the smaller projects housed. The ‘Handjob’ girls gave away free hand massages. Igor’s Sailor bar, the Russian sailors inspired, illegal vodka bar. Furthermore we had our own merchandise shop and the Tegendraads embroidery counter. The public was free to roam through our stage and find the smaller gems themselves. Or just stay in front of the DJ-booth and listen to an eclectic range of DJ’s.

My role in this project:

  • Part of the creative concept development team
  • One of two Art directors on the physical appearance
  • Pre-fabrication and construction on location
  • Overall production
  • Two large geometric masks left and right are my designs